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You can not miss this on-point video that carefully summarizes the system and impact of the production, use and disposal of our wardrobes. It is important to spread the word in effort to help make consumers make the best possible purchasing decisions, with the lowest impact.
The video comes to us from Greenovate.
Part of this initiative has the providing far more information to consumers than most of its competitors, while also means shifting to the use of tags and product labeling which encourages better consumer use and care of products. In 2010 the company launched water<less jeans, denim produced using less water, educating through video clips while having a call-to-action for consumers to limit water consumption by washing less and in cold water.
What is important to note, and keep watch of here – beyond how consumers will respond to transparent initiatives – is how and what the brand will do to foster significant change from within its corporate structure. Its current partnership with Fashion Futures might be the ticket – check out the video this collaboration produced: